SWPPA President
Randy Taylor M. Photog. Cr. CPP


Wow, 2015 is just around the corner.

When I started in photography things were simple. Your communication was by phone, by mail, and in person. Your camera lasted for years, as did your other equipment. You went to your state convention, Southwest PPA convention, and the big one, PPA National Convention.
Between the three conventions, we had local guilds and very seldom we had workshops. You learned about methods, style, and techniques to be better in photography from experienced people in the industry.
We knew the speakers were carefully chosen and were proven to be successful and could help us succeed. Everyone attended the tradeshows to learn what was new and how to useit to better your business.
You went home, implemented the new changes and got better each year. Everyone in the industry helped educate the public what to look for in good photography with national ads in magazines, billboards and in stores.

Today everyone is trying to convince the clients that whatever fads they can come up with is wonderful. I
was asked about the qualities of an image included in a session and I had to respond that when I learned, that was called a mistake but today, who knows.
With the faster pace world of today we now have so much information in such a short time.
We have the Internet for information and shopping, we have Facebook that some
use for all of their communication.
We have texting; instant messaging, Constant Contact, Skype, and we learn new software every week. We have so many workshops and events that it is hard to know what will help us and what will confuse us.
Some of the speakers that are giving traveling workshops or studio consulting have found
it easier to sell to beginning photographers than to make it in their own studios. We have to be vigilant to make sure our money for education is not wasted but is spent wisely.

Southwest Professional Photographers has the opportunity to take a leadership role to help our members be successful.
In the upcoming years we have some exciting events, opportunities and support to offer all of our members.
We have started with a new slogan, “USE”. Southwest is to USE, Unite, Support, and Educate the members of the PPA Southwest Photographic District.
We have a new logo that you will see over the next year and we have started our mission to help others already.
We went to New Mexico in November to help their organization and PPA members got together with PPA CEO David Trust. SWPPA supplied a slate of speakers at no cost so they could have a great gathering and get their association back on their feet.




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